Product customization
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Here is a case study about being able to sell private label batteries to different retailers without taking risks of multiplying stocks and inventory value. |
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| Activity |
Design and distribution of rechargeable batteries and battery chargers |
| Geographic situation |
- Nº1 in Europe, Taiwan and South Africa
- Nº2 in China and the overall Far Eastern market
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| Size |
470 employees present in 70 countries |
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Chinese manufacturer MOQ : 50 000 pieces per label
Huge inventory amount
Huge starting investments |
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Late product’s customization
+ Warehousing of naked cells
+ Labels printing
+ Labeling
+ Packing
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From 56 references bought at the beginning, the customer now only buys 7 SKUS (Stock Units) |
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Our customer Batteryck Smith* had trouble to deal with their suppliers.
Indeed, despite huge over-all quantities, they always wanted to buy small lots of batteries, under many various private labels.
Asiapack offered him a Tailor Made solution thanks to its 8 years of experience in the area of battery labeling.
We offered to stock his naked products in our warehouse, in order to delay the product customization as late as possible, and then to label and pack the final products to the different markets where promotions and sales were at distinctive period.
As Batteryck Smith* can now buy charger and batteries from different suppliers, we now pack both of these products under the same set. Nevertheless, each of his supplier enjoys all export benefits (such as tax refund) as soon as they deliver to Asiapack factory.
Batteryck Smith* started offering promotional gifts to boost sales. Indeed Asiapack does not need any licence to export a new kind of products as far as Asiapack factory is located in Export Processing Zone.
Asiapack now offers to his customer some POS promotional displays assembled & stocked, to be shipped directly from China.
Last but not least, this new process has greatly enhanced confidentiality. Indeed, asking a manufacturer to handle private label packing for your customer multiplies the risk that he might contact your customers directly.
*Brand names have been changed |
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